Original title: Iqiyi chess and card producer: more than 5.8 billion chess and card market in the future, making film and television unique chess and card platform
According to a research report previously released by Gamma Data, the size of the Chinese chess and card game market has reached 5.86 billion yuan in 2016. After a round of outbreaks, various manufacturers continue to make great efforts in the chess and card market this year. Among them, iQiyi has also joined in, and its iQiyi Landlords, iQi Texas Holdem, Happy Ten, "Qiyi Mahjong" has been recommended by the App Store after being launched.
For iQiyi, entering the field of chess and card is not only unexpected, but also reasonable. Unexpectedly, the market structure for comprehensive chess and card gameplay is relatively fixed, and it may seem a bit slow for entering the field now. However, based on letting a large number of active users better stay in their own product line, combined with iQiyi ’s long-term exploration in the pan-entertainment strategy, the big DAU attributes of chess and card games, and the long life cycle are undoubtedly also a good thing. s Choice.
In fact, after the chess and card market became popular, local chess and card users have reached a higher order of magnitude, but if they want to continue to break through, they need to tap the next growth point. The newly established iQiyi chess and card try to integrate IP and pan-entertainment into the game to provide players with a more one-stop entertainment experience. Perhaps the difference in distribution can instead become a threshold for competition.
Recently, Grape King interviewed Chen Xianwen, the CEO of Qibai Network and the producer of iQiyi chess and cards, and discussed the issue strategy of iQiyi chess and cards, the background of the team, and the future trend of the chess and card market.
The following is the interview record:
Grape King: Enterprise White Network was established in August 2016 and is now launched with iQiyi chess and card products. Why do you want to be a chess card and why choose iQiyi?
Chen Xianwen: The core founding team of Qibai is basically from Tencent and wingers. They have many years of experience in the chess and card industry. They have rich experience and connections in research and development, operations, and the market. Secondly, iQiyi, as the largest video platform in China, has huge user traffic. In addition, in recent years, iQiyi ’s eye-catching “video game interactive” product releases and future product layout plans for all categories of games have made it clear. This would be a good opportunity.