2017 has become a turning point in the electrification of car companies.
At the Frankfurt Motor Show in September, the top three Mercedes-Benz, BMW, and Volkswagen German companies successively launched a comprehensive electrification strategy; the Tokyo Motor Show just opened was a collective announcement of Japanese auto companies towards full electrification.
At the Tokyo Motor Show, Mitsubishi Motors released a global brand strategy called "Ambition to Explore" and a global brand slogan-"Drive your Ambition", highlighting a deeper and more emotional car experience.
Intelligent and network-connected technologies with electrification as the core have profoundly changed the automotive industry and even become a new starting line for the automotive industry. For Mitsubishi Motors, which has a century-old car manufacturing history, "electrification" is its A historic opportunity to return to the mainstream camp.
1. Mitsubishi Motors is the pioneer of global electric vehicles
Speaking of Mitsubishi Motors, you may be more familiar with classic products such as Pajero and EVO. In fact, in the field of electric vehicles, Mitsubishi Motors is also a true pioneer. Mitsubishi Motors has developed electric vehicles for more than 60 years.
As early as 2009, the Mitsubishi i-MiEV was officially sold in the Japanese market. This is the first practical pure electric product and the first pure electric passenger car on the Japanese market. In 2016, Mitsubishi Motors also developed plug-in hybrid products based on the second-generation Outlander. Outlander PHEV also became the world's first hybrid four-wheel drive SUV.
The current Outlander PHEV is based on the third-generation Outlander and is currently the world's best-selling plug-in hybrid SUV.
"In the field of electric vehicles, our absolute advantage is the vehicle control system," said Masako Masaki, CEO of Mitsubishi Motors Corporation. In addition, Mitsubishi Motors has also improved the battery range by improving the chemical composition of battery materials and energy density technology. Due to the improved battery performance of small electric vehicles i-MiEV, the battery range can reach more than 400 kilometers.
At the Tokyo Motor Show, Mitsubishi Motors released the e-Evolution concept car, the first pure electric four-wheel drive SUV, demonstrating Mitsubishi's strong R & D capabilities in four-wheel drive technology, electrification and intelligence.