The retail industry has developed since the era of bartering. Although the models are different, the technological development of each age can be gradually integrated. But the core content has never been divorced from the essence of "buying and selling." The only thing that continues to be “developed” and upgraded is the upgrade of services.
Throughout the development of the retail industry, services are not less and less, but more and more.
Since the Amazon GO video was reposted to major video sites in China 1 year ago, it seems that countless "children and grandchildren" have emerged overnight.
Looking at the current entrepreneurial patterns of various heroes, they can be basically classified into three types:
Unmanned convenience store-various "boxes"
Unmanned shelves-small "boxes" in the office
Unmanned vending machines-weak coupling variants of various APPs and image recognition technology on refrigerators and other machines
There have been many articles in the workshop to analyze unmanned convenience stores, and the author has also written two articles. But this does not prevent the fanaticism and chase of capital. The purpose of this article is not to analyze the quality of these models from the perspective of economics and retail, or how many pits are waiting for entrepreneurs on the road. The author hopes to analyze from the perspective of the lifestyle of the Chinese people, and I hope everyone will wait and see if these "new models" can live to the "weak crown year."
Retailing has developed since the era of bartering. Although the models are different and the technological development of each age can be gradually integrated, the core content has never been separated from the essence of "buying and selling." For the sale to be completed, the three core elements of sale must not be bypassed—people, goods, and markets.
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When it comes to "people", almost without exception, the market automatically supplements "customers." Does the salesperson's staff really just cost? Really can only do subtraction?
People are all present at 360 degrees, and so are the retail employees. When they work, they may be supply chain replenishment and tally personnel, cashiers, and middle and senior management personnel. After work, without exception, they are "dad", "mother", "son", "daughter", and turn around to be a member of the consumer army. Consumers must have purchasing power to consume. The emergence of an unmanned sales model has directly reduced the number of employees at the cash register, but has not eliminated these people from the earth.