Today we talked about China's convenience stores, especially during the 11th holiday, and went to Japan for tourism. There are some deep comparisons. In fact, I am still a heavy user of the "family". Basically, every morning, meals are served by the "family" downstairs. I used to cook "Kanto" every day. Later, my friend said that this was process food. I was not healthy, so I switched to sandwiches. Feeling convenient and relatively hygienic.
At noon, eating sandwiches and reading good articles online, relaxes the brain and saves time. Even for this, I also issued a "family" score card.
In terms of frequency, I am definitely a high-frequency user in convenience stores. Apart from solving lunch at the convenience store most of the time, I often go to the convenience store near home to buy a bottle of Coke on the way home from work. There are also some thoughts on the business model of convenience stores. In the past few years, convenience stores in Shanghai have clearly shown a trend of "consumer upgrade".
From the goodness of ten years ago, Ke has become a chain of convenience stores for overseas brands such as Rosen and the whole family. When Eleven was traveling in Japan, the most shocking thing was the development of Japanese convenience stores. Almost every few streets is a 7-11 or Family Mart. So what direction and speed will convenience stores develop in China in the future? I think the big changes and opportunities will be in the following areas:
Opportunity one: the rise of the post-80s
The first opportunity is the rise of post-80s consumption.
There is a good virtue in front of our community and a whole family behind.
Every time I buy something, I prefer to take a few more steps to the whole family behind. Sales clerks are mainly middle-aged and laid-off female workers, and they can't stand the service inside every time they buy something. Your aunt is always impatient to pay for your bill. Cigarettes and Coke must be settled separately. Once I asked my aunt why? She looked at me angrily "I don't know!"
Although it is strictly forbidden to smoke in the store, many old uncles often smoke in it, and then talk to the salesperson and aunt. Except for the inability to provide services, the customers of these traditional state-owned convenience stores are mainly middle-aged and elderly. And the global convenience stores represented by the whole family, Rosen, 7-11, the waiters are all 80/90. The display of the products inside is neat and the service attitude is very good.