When it comes to marketing and employee motivation, the first reaction of many restaurant owners and managers is the poor cost effect, but in fact, it is just because they have not entered the hearts of customers and employees. Want to spend little or no money to reach the hearts of the people? These 3 tips you deserve!
Want to wake up household consumption? One empty box is enough!
In the current "mobile phone era", a family often comes to a restaurant to dine face to face, but each bows his head and plays with his mobile phone. Chick-fil-A used a marketing campaign to let people put down their mobile phones and regain the feeling of family dinner.
When the customer took the meal and took a seat, a specific waiter came over, holding a take-out box with "Mobile phone quit" printed in his hand to encourage the family to put the mobile phone in the box. If a table can be taken out during the entire meal, each person can get a cone for free.
A large part of Chick-fil-A's main user group is home dining. Such a marketing campaign helps customers increase the time to communicate with their families, and has won the favor of many home users. If you have a restaurant owner with a similar customer base, you might as well try a similar marketing campaign.
Calling can also attract young consumer groups?
In ordinary fast-food restaurants, if it is a customer-acquired model, customers will inevitably be required to come to pick up the meal when the production is completed. The traditional method is to call the number, but this is very cold.
There are also some restaurants, such as Starbucks, who will write down the customer ’s name. When they call xxx directly, it will be more intimate, but the risk is that if they call the wrong name, it will be very embarrassing.
This burger restaurant, Twitsted Root, uses such a method to win a lot of repeat customers. After the order is paid, the waiter will give him a star business card according to the customer's preference, and then call the customer's name according to this.
It ’s like Xiaobian ’s brain powder, if the waiter shouts at Xiaolu, I just want to come and listen again.
What a great way to smash the little fresh meat!
Courting post-90s employees? This trick is enough
The employment problem in the catering industry is getting more serious, and many catering companies are also worried about how to retain thousands of hard-working recruiters to train good employees. Hi Neighbor Hotel Group in San Francisco does a good job in this regard.
Considering that most of the employees are now young generations after the 90s, in addition to the financial material rewards, the group also gives them more benefits without spending a lot, but they are all like young people, such as iQiyi's membership card, king Glory props and the like, these effects are wonderful!
In fact, as long as you can retain employees and let them work happily on the job, the operating results of this restaurant will not be bad, let alone this method of making a big profit with small money.
Source: Professional Catering Network