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www hg11899 com Major errors in World Cup advertising

Major errors in World Cup advertising

Information source: dGjBzJZXb

"A Big Oolong!" According to the German "Photo News" reported on the 5th, Lufthansa, Germany's largest airline, recently launched an advertising short film on the theme of the Russian World Cup, but was found to be "fake" by the sharp-eyed fans-Kiev Said to be Moscow. Lufthansa quickly apologized after being approved, and pulled down scandal ads.

In this 36-second commercial, none of the so-called Moscow churches, rivers, and nightclub scenes were filmed in Russia, but in fact all came from "the archenemy of the Kremlin"-the capital of Ukraine, Kiev. After the ad aired online, millions of people watched it within a few days. The comments in the short film accused Lufthansa of using "little cleverness" to fool fans. Especially the church in the short film, or the landmark of Kiev-Hagia Sophia. The ad was also heavily criticized by Ukrainian politicians: "Kiev is not Russia". Faced with criticism from various parties, a Lufthansa spokesman explained that the company chose to shoot this short film in Ukraine because of its logistical efficiency, and they had realized the mistake. (Aoki)


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