As the old saying goes, "The only thing that is constant in the world is that everything is changing." In 2018, with the drastic changes in the automotive industry, the shape of automotive media has also undergone tremendous changes.
Transformation and change, opportunities and challenges, where will the future Chinese media go?
On June 5th, the 2018 China Automotive Media People's Night and the 6th China Automotive Media Awards Ceremony was held in Chongqing Shanshan. The national mainstream media and nearly a hundred car companies have once again gathered in the "Internet Red" 8D magic city to pay tribute to the new era of automobiles.
One mountain, one water and one world. The charm of this mountain city in Chongqing lies in breaking the rules and not being formal. This time, the media event held in Chongqing by Red Dot and Yidian Information held a different meaning.
Starting with Chongqing-style hot pot, in a warm atmosphere based on spicy, more than 300 people from automobile manufacturers and automobile media from across the country gathered together. Explore the new pattern of the future auto market, point to the new development of the media, experience the magnificence of the rivers and rivers, and live a smooth life.
Media must transform like car companies
Former mainstream media, with the exception of a few being retained, are almost marginalized or even extinct. For everyone here, they have become the communicators and audiences of information ... This intricate and diversified structure has actually announced that the "educational media" method we once worked for has collapsed!
"It has been six years, six years, and I have left Chongqing for four years and six years of history. I have witnessed a path that our media people went by. I am very grateful to the leaders of the entrepreneurs here. You are all witnesses of my growth process. people". In the speech of "2018 China Automotive Media People's Night and the 6th China Automotive Media Awards Ceremony", Ms. Zhang Hong, the founder of Auto Market Red Dot, couldn't restrain her excitement and expressed deep gratitude to the guests and colleagues present.
As a witness to the development of media, Ms. Zhang Hong has witnessed the development of Chinese media in the past 20 years from Chongqing to Beijing, from traditional media to the Internet, to new media. He has more say in the changes facing the media today.
"This morning, Zhu Huarong, the president of Changan Global Forum, has a word that shocked me. He said that there are currently 503 registered entrepreneurs for new energy, but 80% -90% of the companies may be pioneers. I think the development of the automotive market and the media It ’s the same. In the process of the media, everyone thinks it is full of flowers. There are many things under this background. Everyone faces transformation. Merge and transform like auto companies. ”
In her speech, Ms. Zhang Hong's analysis of the current situation of the media was thought-provoking. The fact is the same. At present, there are nearly 5 million automobile public numbers in the country, which not only leaves manufacturers confused, but also practitioners of the media themselves.
"For media attributes, there is only one point of view: content is king! But future content will be integrated by new forms of content providers that present diverse forms of collections and highly uniform professional and technical standards. Sand, it must be real gold. " As Ms. Zhang Hong said: The media people have been on their way, that is, the road of development that is constantly being explored. In the future, automotive media will definitely be needed. Why can they develop? That is because of innovation.
While thinking about the future direction of the media, Ms. Zhang Hong also has full confidence in Chinese media. "Today we get together to discuss the future direction of media development. I believe that tonight, tomorrow should be a fiery sun."
The content is interesting and must be red